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Annotation
Данная магистерская диссертация посвящена исследованию ценностного подхода к ценообразованию на промышленных ранках. Описываются количественное и качественное исследования осуществленные автором диссертации с целью изучения особенностей использования ценностного подхода к ценообразованию на отечественных промышленных рынках.
Present master thesis is devoted to research of the customer value-based pricing approach at industrial markets. Thesis describes the qualitative and quantitative researches that were conducted by the author of this thesis in purpose to study the features of the application of customer value-based pricing approach at domestic industrial markets.
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