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Annotation
В работе рассмотрены теоретические основы новых банковских продуктов. Проведен анализ финансово-экономического состояния ПАО РОСБАНК, также проведена сравнительная оценка новых банковских продуктов банка и его конкурентов. Разработаны рекомендации по созданию и внедрению на рынок нового банковского продукта для ПАО РОСБАНК.
In work theoretical basics of new banking products are covered. The analysis of a financial and economic condition of PJSC ROSBANK is carried out, the comparative assessment of new banking products of bank and its competitors is carried also out. Recommendations about creation and introduction on the market of a new banking product are developed for PJSC ROSBANK.
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