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Annotation
Данная работа посвящена изучению PR-технологий формирования деловой репутации организации на примере ОАО «ЛенТелефонСтрой». В работе рассмотрены понятие и сущность деловой репутации организации, характеристика и анализ деятельности ОАО «ЛенТелефонСтрой», современные PR-технологии формирования деловой репутации ОАО «ЛенТелефонСтрой». Автором даны рекомендации по совершенствованию PR-технологий формирования деловой репутации ОАО «ЛенТелефонСтрой».
This work is devoted to the study of PR-technologies of formation of business reputation of the organization on the example of JSC "Lentelefonstroy". The paper discusses the concept and essence of business reputation of the organization, characteristics and analysis of the activities of JSC "Lentelefonstroy" modern PR-technologies of formation of business reputation of JSC "Lentelefonstroy". The author gives recommendations for improving the PR-technologies of formation of business reputation of JSC "Lentelefonstroy".
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