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Annotation
Данная работа посвящена PR- стратегии сопровождения театров в России. Методам, анализам, обобщению и систематизации полученных данных. Проанализированы содержание и технологии планирования оптимальной коммуникационной кампании в качестве главного инструмента достижения целей PR- стратегии.
This work is dedicated to PR strategy of the maintenance of theatres in Russia. Methods, analysis, generalization and systematization of the received data. Analyzed the content and technology of optimum planning of communication campaigns as the main tool for achieving the goals of the PR campaign.
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