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Annotation
В работе рассмотрена история развития и основные теоретические аспекты понятия франчайзинг. Проанализирована франчайзинговая деятельность компании KRISPY KREME. Дана общая характеристика деятельности компании KRISPY KREME. Отражено применение опыта франчайзинговой деятельности на примере компании KRISPY KREME.
In work the history of development and the main theoretical aspects of concept franchizing is considered. Franchasing activities of the KRISPY KREME company are analysed. The general characteristic of activities of the KRISPY KREME company is this. Application of experience of franchasing activities on the example of the KRISPY KREME company is reflected.
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