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Annotation
В работе приведены основные характеристики деятельности компании ОАО «Прогресс» на отечественном и международных рынках детского питания. Проанализирована производственно-сбытовая деятельность компании на российском и зарубежных рынках. Проведено расчётно-аналитическое исследование проблем управления производственно-сбытовым менеджментом компании на рынке детского питания. Разработаны и экономически обоснованы мероприятия по совершенствованию процесса производственно-сбытового менеджмента компании.
Main characteristics of JSC “Progress” activity on the local and international markets are described in the work. The production and sales activity of the company on the Russian and foreign baby food markets has been analyzed. The calculated and analytical study of the company's production and sales management issues on the baby food market has been carried out. Activities for improvement of the company's production and sales management process have been developed and economic value-added.
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