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В магистерской диссертации изучена информация о развитии малого бизнеса на территории Российской Федерации на основе данных Росстата, а также проведен литературный обзор, посвященный теме маркетинговых стратегий. Были опрошены предприятия малого бизнеса, с целью выявления общих тенденций деятельности в условиях экономического кризиса, а также их выбора маркетинговых стратегий.
In this study, we investigated the information on the development of small business in the Russian Federation based on Rosstat data and conducted a literature review on the theme of marketing strategies and the characteristics of their implementation in the economic crisis. They were interviewed 50 small businesses in the territory of the Russian Federation, in order to identify common trends in the activities of enterprises in the economic crisis, as well as their choice of marketing strategies.
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