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Annotation
В данной работе рассмотрены теоретические основы понятия и сущности PR-деятельности, изложена концепция PR-сопровождения высших учебных заведений, дана общая характеристика исследуемой компании, описана и проанализирована организационная структура управления, представлен анализ PR-деятельности института.
In this paper, the theoretical foundations of the concept and essence of PR-activity are considered, the concept of PR-support of higher educational institutions is presented, the general characteristics of the company under study are described, the organizational structure of management is described and analyzed, the analysis of the institute's PR-activities is presented.
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