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Annotation
В данной работе проанализирована маркетинговая активность компании Стандартпласт на международном рынке. Проведен анализ конкурентов и потребительских предпочтений, дано определение понятия реклама. Выведены наиболее эффективные online и offline каналы продвижения шумоизоляционных материалов на рынке Испании. Разработан набор конкретных рекомендаций по продвижению с учетом особенностей бюджета.
This thesis analyzes the marketing activity of Standartplast in the international market. An analysis of competitors and consumer preferences was conducted. The definition was given to the concept of "advertising". The most effective online and offline channels for the promotion of sound insulating materials on the Spanish market were launched. A set of specific recommendations for the advancement of allowing for the budget was developed.
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Internet | Anonymous |
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