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Annotation
В данной работе изложены особенности разработки социальной рекламы, включающие рассмотрение теоретических аспектов социальной рекламы, анализ конкурентной среды и деятельности организации для разработки социальной рекламы, рассмотрена целевая аудитория компании, разработана социальная реклама на различных носителях, а также определены критерии и способы определения эффективности.
In the given work outlines the features of social advertising development, including consideration of the theoretical aspects of social advertising, analysis of the competitive environment and the organization's activities for developing social advertising, examines the company's target audience, develops social advertising on different media, and defines criteria and methods for determining effectiveness.
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Internet | Anonymous |
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