В данной работе изложена сущность подхода к PR-продвижению в социальных сетях. Даны общие понятия и определения public relations и PR-продвижения в социальных сетях. Проведен анализ деятельности компании и ее главных конкурентов. Разработаны рекомендации по оптимизации PR-продвижения товаров и услуг компании в социальных сетях.

In this paper, the essence of the approach to the PR-promotion in social networks is expounded. General concepts and definitions of public relations and PR-promotion in social network are given. The analysis of the company and company's main competitors was carried out. Recommendations for optimization of PR-promotion of the company’s goods and services in social networks have been developed.