Цель исследования: создание бизнес-модели чайной сети и оценка экономической эффективности бизнес-модели. Объект исследования: сеть чайных домов (компания «High moment»). Предмет исследования: бизнес-модель «High moment teahouse network» . На основе анализа хозяйственной, финансовой, маркетинговой деятельности компании была выявлена существующая проблема и приведен путь ее решения. В качестве решения основной проблемы был предложен и разработан маркетинговый план компании. Была проведена оценка экономической эффективности планируемых маркетинговых мероприятий. Определены основные группы маркетинговых рисков, способных повлиять на воплощение маркетингового плана, и предложены мероприятия по их снижению.

Serving as a window between one’s inner world and the outside personal society, the tea house displays us a vivid picture of human life. In this thesis the author desires very much to integrate the elements of having tea culture spread across the global, promote cultural exchange on tea products. In this paper, the author firstly interprets detailed planning and forecast for his thesis according to the book of business planning. And with the revealing of the background and motivation of this business startup as well as the introduction and description of the entrepreneurial team and entrepreneurial business model, the author foretells the great potential of the tea house business in future shanghai market by reading the overall economic development trend. Moreover. The author makes clear the characteristics and the core competitiveness of the company high moment teahouse network through the analysis of the current situation of tea houses in present shanghai, Paris, Milan, which set the stage for the strategy of specialized global chain development. Last but not the least, the relevant risk also faced by “high moment tea network” during the process of development of this business model is been analyzed. Object of research: Tea house network (high moment company) Subject of research: Business model of the high moment teahouse network Purpose of research: To create a business model of tea network and evaluates economic efficiency of the business model.