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Annotation
Данная работа посвящена исследованию технологий событийного маркетинга в рамках продвижения торговой марки "Рэйдикс". В результате работы была спланирована серия мероприятий, повышающая публикации в СМИ, увеличивающая количество партнеров. Было спланировано продвижение серии мероприятий, была рассчитана эффективность серии мероприятий.
The work is devoted to studying technologies of event-marketing in LLC «RAIDIX» brand promotion system. The study resulted into the program of series of events, which can increase media coverage and increase the number of partners. The promotion of series of events was planned, the efficiency of series of events was calculated.
Document access rights
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| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Authorized users (not from SPbPU) | |||||
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Internet | Anonymous |
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