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Annotation
Данная работа посвящена исследования маркетинговых коммуникаций, в частности БК «Зенит» и разработке рекомендаций по совершенствованию системы маркетинговых коммуникаций спортивной организации.
This work is devoted to the study of marketing communications, in particular, BC Zenit and the development of recommendations for improving the marketing communications system of a sports organization.
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