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Annotation
В данной работе рассмотрено место и роль indoor-рекламы для продвижения товаров и услуг, а также произведен анализ эффективности indoor-рекламы в жилых домах для телекоммуникационной компании на примере ПАО ВымпелКом, разработана модель оценки эффективности комплекса indoor-рекламы.
This paper examines the place and role of indoor advertising for the promotion of goods and services, as well as analyzes the effectiveness of indoor advertising in residential buildings for a telecommunications company on the example of PJSC VimpelCom, and develops a model for evaluating the effectiveness of the indoor advertising complex.
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