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Annotation
В данной работе изложена технология продвижения бренда коммерческой организации на примере микропредприятия сферы услуг. Даны общие понятия бренда и брендинга. На основании анализа современных подходов продвижения бренда в PR-деятельности выработан алгоритм создания и продвижения бренда, наиболее подходящий для данного типа организации.
In the given work outlines the technology for promoting a brand of a commercial organization using the example of a micro-enterprise in the service sector. General concepts of brand and branding are defined. Based on the analysis of modern approaches to brand promotion in PR activities, an algorithm has been developed for creating and promoting a brand that is most appropriate for this type of organization.
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