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Annotation
В работе рассмотрена концепция социальной ответственности бизнеса, дана характеристика бренда «Quiksilver», произведен анализ имиджа бренда, даны рекомендации по проведению кампаний по поддержанию имиджа социально ответственного бренда.
This work considers the concept of social responsibility of the business, gives the characteristics of the Quiksilver brand, analyzes the brand image, gives recommendations on campaigns to maintain the image of a socially responsible brand.
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