Table | Card | RUSMARC | |
Allowed Actions: –
Action 'Read' will be available if you login or access site from another network
Action 'Download' will be available if you login or access site from another network
Group: Anonymous Network: Internet |
Annotation
Актуальность данной работы обусловлена анализом перспектив развития медицинских компаний благодаря социальным сетям. Предмет исследования – PR-сопровождение на базе социальной сети Instagram на примере ООО «Ментор Клиник». В квалификационной работе изучена специфика продвижения медицинских учреждений, существующие методы SMM-продвижения на рынке медицинских услуг в социальной сети Instagram, дана характеристика организации, проведен анализ PR-деятельности организации, составлен коммуникационный анализ, разработан проект по продвижению клиник в социальной сети Instagram.
The relevance of this work is due to the analysis of the prospects for the development of medical companies through social networks. The subject of the research is PR support based on the social network Instagram on the example of Mentor Clinic LLC. In the qualification work, the specifics of the promotion of medical institutions, the existing methods of SMM promotion in the market of medical services on the Instagram social network were studied, the organization was characterized, an analysis of the organization's PR activities was carried out, a communication analysis was drawn up, and a project was developed to promote clinics on the Instagram social network.
Document access rights
Network | User group | Action | ||||
---|---|---|---|---|---|---|
ILC SPbPU Local Network | All | |||||
Internet | Authorized users SPbPU | |||||
Internet | Anonymous |
Usage statistics
Access count: 20
Last 30 days: 0 Detailed usage statistics |