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Данная работа посвящена анализу PR-деятельности и разработке проекта PR-стратегии языковой школы «БИЛИНГВА». Во время проведения исследования был проведен анализ рынка услуг по изучению иностранных языков. Выявлены этапы и особенности PR-стратегии коммерческой организации в сфере дополнительного образования. В аналитико-проектной части работы дана характеристика языковой школы «БИЛИНГВА», проведен анализ ее PR-деятельности и дана оценка ее эффективности. В результате представлен проект PR-стратегии ООО «БИЛИНГВА» и средства оценки его эффективности.
This work is devoted to the analysis of PR-activities and the development of a project of PR-strategy of the language school «BILINGUA».During the study, the analysis of the market of services for the study of foreign languages was carried out. The stages and features of the PR-strategy of a commercial organization of additional education are revealed. In the analytical and project part of the work, the characteristics of the language school «BILINGUA» are given, an analysis of its PR-activities is carried out and an assessment of its effectiveness is given. As a result, a project of PR-strategy of BILINGUA LLC and assessment methods of its effectiveness were presented.
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