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Annotation
В данной выпускной квалификационной̆ работе рассматривается проблема продвижения частного дошкольного учреждения в условиях ограниченного рекламного бюджета и высокой конкурентности. В работе проведен анализ опыта использования инструментов продвижения и принципов построения процессов коммуникации в компании дошкольного образования.
This final qualification paper examines the problem of promoting a private pre-school in the context of a limited advertising budget and high competitiveness. The paper analyzes the experience of using promotion tools and principles of communication processes in preschool education company.
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