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Annotation
В данной выпускной квалификационной работе рассматривается формирование и развитие корпоративной культуры средствами PR на примере компании «ЛАССЕЛСБЕРГЕР». В работе исследуются современные типологии формирования корпоративной культуры и способы ее развития на примере компании.
In this final qualifying work, the formation and development of corporate culture by means of PR is considered on the example of the LASSELSBERGER company. The paper examines modern typologies of corporate culture formation and ways of its development on the example of a company.
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