Details

The given work is devoted to propose the structuration of a digital advertising campaign through two specific social media with the purpose of launching of a digital design project making its usefulness and benefits known. This explores the development and execution of an advertising campaign on social networks for the launch of a new brand specializing in digital templates for design decorative resources. The proposed campaign aims to build brand awareness, engage potential customers, and understand the acceptance of the launching through strategic social media marketing. The research involved a comprehensive analysis of target audience demographics, behavior, and preferences to tailor the campaign effectively. The relevance of this study has been determined, which, through the proposal of templates and digital prints for end users or companies, providing access to the different models as an alternative of unique and unmatched digital visual resources for decorative purposes provided by the Photage brand. The thesis conclusion proposes recommendations and prediction of a well-planned social media advertising campaign to effectively launch a new brand and establish a strong market presence in the competitive digital design sector.