Details
| Title | Communication strategy for promotion book publishing project in Russia and European countries: выпускная квалификационная работа магистра: направление 42.04.01 «Реклама и связи с общественностью» ; образовательная программа 42.04.01_06 «Реклама и коммуникации в международной сфере (международная образовательная программа) / Advertising and PR in International Communications (International Educational Program)» |
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| Creators | Крачко Полина Андреевна |
| Scientific adviser | Бояркина Сания Исааковна |
| Organization | Санкт-Петербургский политехнический университет Петра Великого. Гуманитарный институт |
| Imprint | Санкт-Петербург, 2024 |
| Collection | Выпускные квалификационные работы; Общая коллекция |
| Subjects | communication strategy; public relations; advertising; book promotion; biographical interview |
| Document type | Master graduation qualification work |
| File type | |
| Language | Russian |
| Level of education | Master |
| Speciality code (FGOS) | 42.04.01 |
| Speciality group (FGOS) | 420000 - Средства массовой информации и информационно-библиотечное дело |
| DOI | 10.18720/SPBPU/3/2024/vr/vr24-5777 |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Additionally | New arrival |
| Record key | ru\spstu\vkr\33236 |
| Record create date | 8/29/2024 |
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| Network | Internet |
This work is devoted to the study and development of a communication strategy for the promotion of a book publishing project in Russia and European countries. The research is based on the analysis of the children publishing house activities, the existing communication strategy of the publishing house, as well as conducting biographical interviews of book consumers. The study identified problems in the promotion of the book publishing project and the use of communication tools. As a result, a comprehensive communication strategy was proposed to promote this book publishing project.
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