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The aim of the study is to analyze the digital advertising platforms in Russia and France, the opportunities and key success factors of great actors like Yandex, Google, Meta, to develop a strong marketing strategy for new Astrology startup. The study was carried out on the basis of an analysis of data from successful advertisement campaign platforms Research subject: Advertising strategy for a startup in the Astrology market. Research methods: review of articles and digital magazines for theoretical analysis on the topic; empirical interpretation – evolution of marketing strategies, Advertising strategies, insights and techniques, tools proposed by leading platforms such as Yandex Business in Russia and Google Ads in France. Demonstrate the importance of Artificial Intelligence (AI) in advertising; analyze the marketing strategies used by the leading platforms. The main results of the study: developement of an advertising strategy blueprint for a startup.