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The aim of the research is to develop and test an edutainment-based instructional strategy, with a focus on music and multimedia, to foster intercultural communicative competence (ICC) among non-linguistic university students studying English. The study sets the following goals: to define ICC components within Russian and international contexts; to analyze theoretical foundations of edutainment in language education; to assess the pedagogical potential of song-based edutainment for developing linguistic,cognitive, emotional, and axiological aspects of ICC; to design and implement a songintegrated strategy; and to evaluate its effectiveness through experimental teaching. The relevance of the research lies in the need to motivate students and enhance cultural understanding in multilingual educational settings where English is not a core discipline. To address this, the study integrates emotionally rich, value-oriented materials that align with modern students’ learning needs. The data were collected through literature analysis, classroom observation, surveys,testing, and reflection activities. The experimental teaching was based on adapted materials from the Language Hub Intermediate textbook, enhanced with song-based content. A key outcome of the study was the development and implementation of a structured song-integrated edutainment module. This module offers a systematic approach combining language learning with intercultural and emotional development through multimedia.

• The title of the graduate qualification paper: “Formation of Foreign Language Intercultural Communicative Competence of Non-Linguistic University Students Using Edutainment Technology”
• The aim of the research is to develop and test an edutainment-based instructional strategy, with a focus on music and multimedia, to foster intercultural communicative competence (ICC) among non-linguistic university students studying English. The stu...
• The relevance of the research lies in the need to motivate students and enhance cultural understanding in multilingual educational settings where English is not a core discipline. To address this, the study integrates emotionally rich, value-oriented ...
• The data were collected through literature analysis, classroom observation, surveys, testing, and reflection activities. The experimental teaching was based on adapted materials from the Language Hub Intermediate textbook, enhanced with song-based con...
• INTRODUCTION
• CHAPTER 1. THEORETICAL FOUNDATIONS OF EDUTAINMENT CONCEPT IN FORMATION OF FOREIGN LANGUAGE INTERCULTURAL COMMUNICATIVE COMPETENCE
  • 1.1 Composition of Intercultural Communicative Competence (ICC)
    • Table 1.1
    • Core ICC Components according to Russian researchers
  • 1.2 Western and Russian Views on the Use of Edutainment Technology in Foreign Language Teaching
  • Russian teachers, on the other hand, combine edutainment with conventional approaches by employing games, music, and multimedia in more regimented classrooms. Even though these two traditions are different, they both show that edutainment may help stu...
  • 1.3 Psychological and Axiological Aspects of Edutainment in Learning a Foreign Language
  • Conclusion of the First Chapter
• CHAPTER 2. MUSIC-ENHANCED FOREIGN LANGUAGE LEARNING AS MEANS OF FORMING INTERCULTURAL COMMUNICATIVE COMPETENCE
  • 2.1. The role of song genre in the formation of linguistic and cultural background in English language learners
  • 2.2. Implementation of song-based edutainment technology in teaching English to students of a non-linguistic university
  • 2.2.1. Linguacultural Aspects of Songs for Didactic Enrichment of the Language Hub Intermediate Textbook
  • 2.2.2. Experimental teaching of non-linguistic students using the edutainment method
  • 2.3. Experimental English Language Teaching with the Use of Song-Based Edutainment Technology
  • Conclusion of the Second Chapter
  • REFERENCES
• ANNEX 1: STUDENT QUESTIONNAIRE SAMPLE
• ANNEX 2: SAMPLE LESSON PLAN USING EDUTAINMENT
• ANNEX 3 – SONG LYRICS AND ANALYSIS TABLE
• ANNEX 4 – GOOGLE FORMS
• ANNEX 5-SONG MODULE
• ANNEX 6- SAMPLE STUDENT DIALOGUE BASED ON SONG-BASED DISCUSSION