Details
| Title | Communication support of companies in the context of China population aging (on example of China Mobile): выпускная квалификационная работа магистра: направление 42.04.01 «Реклама и связи с общественностью» ; образовательная программа 42.04.01_06 «Реклама и коммуникации в международной сфере (международная образовательная программа) / Advertising and PR in International Communications (International Educational Program)» |
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| Creators | Лю Гаоди |
| Scientific adviser | Танова Анна Гераклитовна |
| Organization | Санкт-Петербургский политехнический университет Петра Великого. Гуманитарный институт |
| Imprint | Санкт-Петербург, 2026 |
| Collection | Выпускные квалификационные работы ; Общая коллекция |
| Subjects | communication support ; population aging ; China Mobile ; elderly consumers ; digital divide ; age-friendly communication |
| Document type | Master graduation qualification work |
| Language | Russian |
| Level of education | Master |
| Speciality code (FGOS) | 42.04.01 |
| Speciality group (FGOS) | 420000 - Средства массовой информации и информационно-библиотечное дело |
| DOI | 10.18720/SPBPU/3/2026/vr/vr26-5609 |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Additionally | New arrival |
| Record key | ru\spstu\vkr\45519 |
| Record create date | 9/10/2026 |
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| Group | Anonymous |
|---|---|
| Network | Internet |
This article explores the strategic role of communication support for elderly consumers in Chinas aging society, with a specific focus on China Mobile. Drawing on theoretical frameworks in communication strategy, DAGMAR and SIVA models, and visual grammar theory, the study analyzes how telecom companies can bridge the digital divide. Through a comparative analysis of aging policies in China and Russia, questionnaire survey, and semi- structured interviews with six elderly respondents (including illiterate participants), the paper demonstrates how culturally relevant, age- friendly communication can enhance brand loyalty and user satisfaction. The research offers practical recommendations for China Mobile and other operators to build inclusive communication support systems.
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| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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