Details

The educational and methodological manual for students studying in the direction 42.04.01 “Advertising and Public Relations” contains materials and requirements for writing, designing and defending of the final qualifying work for a master's degree. The main goal of the teaching aid is to increase the efficiency of students’ independent work in preparation for completing a master’s final qualifying thesis. The manual is intended for students, as well as teachers who provide supervision of final qualifying works in the field of preparation “Advertising and Public Relations in International Communications”.

• Content
• Introduction
• 1. Final qualifying work for the master’s degree
  • 1.1. General requirements for a master’s final qualifying work
  • 1.2. Topic selection and approval of a master’s final qualifying work
  • 1.3. Requirements for the structure of a master’s final qualifying work
  • 1.4. Requirements for the content of a master’s final qualifying work
  • 1.5. Ethical requirements for research activities during the preparation of a master’s final qualifying work
  • 1.6. Requirements for presentation style in a master’s final qualifying work
  • 1.7. Requirements for justifying the use of language neural networks when writing a master’s final qualifying thesis
• 2. Requirements for formatting of a master’s final qualifying work
  • 2.1. Design of a master’s final qualifying work
  • 2.2. Rules for the design of tables, graphic material, formulas
• 3. Preparation for the defense and defense of a master’s final qualifying work
  • 3.1. Presentation of a master’s final qualifying work to defense and its review
  • 3.2. Defense of a master’s final qualifying work
  • 3.3. Requirements for presentation of thesis at the defense
• Appendix 1. Sample of an individual work plan for a student studying in master’s program
• Appendix 2. Sample application for approvement of the final qualifying work topic
• Appendix 3. Sample of the task for final qualifying work
• Appendix 4. Sample of the final qualifying work title sheet
• Appendix 5. Sample of an abstract
• Appendix 6. Sample of the final qualifying work content
• Appendix 7. European and Russian Codes of professional and ethical principles in Public Relations
• Appendix 8. Sample of the supervisor’s review on the final qualifying work
• Appendix 9. Sample of the critical review on the final qualifying work
• Appendix 10. Samples of presentations for defense of the final qualifying work
• Appendix 11. Examples for description of the sources
• Appendix 12. Approximate structure of student's report for defense of final qualifying work
• Appendix 13. Justification of the use of linguistic neural networks in writing the final qualifying work