"This book provides emerging research on the modern effects of media on cultures, individuals, and groups. While highlighting a range of topics such as social media use and marketing, media influence, and communication technology, this book explores how these advancements shape and further the global society"--.

• Title Page
• Copyright Page
• Book Series
• List of Contributors
• Table of Contents
• Preface
• Section 1: Communications Theory
  • Chapter 1: Communication, Information, and Pragmatics
  • Chapter 2: Data Journalism
  • Chapter 3: Investigating Diachronic Variation and Change in New Varieties of English
  • Chapter 4: Negotiating Local Norms in Online Communication
• Section 2: Gaming
  • Chapter 5: Application of Gamification to Blended Learning in Higher Education
  • Chapter 6: Chemistry Learning Through Designing Digital Games
  • Chapter 7: Clinical Use of Video Games
  • Chapter 8: Leveraging the Arduino Platform to Develop Information Technology Devices
  • Chapter 9: Educational Serious Games Design
  • Chapter 10: Exposure to Video Games and Decision Making
  • Chapter 11: Learning With Games and Digital Stories in Visual Programming
  • Chapter 12: The Process Model of Gameplay to Understand Digital Gaming Outcomes
  • Chapter 13: Serious Games Advancing the Technology of Engaging Information
  • Chapter 14: Towards Modelling Effective Educational Games Using Multi-Domain Framework
• Section 3: Language Studies
  • Chapter 15: Mobile Testing System for Developing Language Skills
  • Chapter 16: Nominalizations in Requirements Engineering Natural Language Models
  • Chapter 17: Word Formation Study in Developing Naming Guidelines in the Translation of English Medical Terms Into Persian
• Section 4: Multimedia Technology
  • Chapter 18: Adaptive Hypermedia Systems
  • Chapter 19: Group Synchronization for Multimedia Systems
  • Chapter 20: Metadata Standards in Digital Audio
  • Chapter 21: Multimedia-Enabled Dot Codes as Communication Technologies
  • Chapter 22: Semantically Enhanced Authoring of Shared Media
  • Chapter 23: Transmedia and Transliteracy in Nemetical Analysis
• Section 5: Social Networking and Computing
  • Chapter 24: Adolescents' Food Communication in Social Media
  • Chapter 25: Agent-Based Social Networks
  • Chapter 26: Aspects of Various Community Detection Algorithms in Social Network Analysis
  • Chapter 27: Classification of Traffic Events Notified in Social Networks' Texts
  • Chapter 28: Communication Privacy Management and Mediated Communication
  • Chapter 29: The Dual Nature of Participatory Web and How Misinformation Seemingly Travels
  • Chapter 30: Effective Cultural Communication via Information and Communication Technologies and Social Media Use
  • Chapter 31: From the Psychoanalyst's Couch to Social Networks
  • Chapter 32: The Internet Behavior of Older Adults
  • Chapter 33: Issues and Challenges in Enterprise Social Media
  • Chapter 34: Mapping the Dissemination of the Theory of Social Representations via Academic Social Networks
  • Chapter 35: The NetLab Network
  • Chapter 36: Online Dating/Dating Apps
  • Chapter 37: Online Prosocial Behaviors
  • Chapter 38: Online Social Networking Behavior and Its Influence Towards Students' Academic Performance
  • Chapter 39: Parental Mediation of Adolescent Technology Use
  • Chapter 40: The Qualities and Potential of Social Media
  • Chapter 41: Short History of Social Networking and Its Far-Reaching Impact
  • Chapter 42: Social Media and Business Practices
  • Chapter 43: Social Media Credit Scoring
  • Chapter 44: Social Network Analysis and the Study of University Industry Relations
  • Chapter 45: Social Networking and Knowledge Sharing in Organizations
  • Chapter 46: Understanding the Potentials of Social Media in Collaborative Learning
  • Chapter 47: Using Social Media to Increase the Recruitment of Clinical Research Participants
  • Chapter 48: Why It Is Difficult to Disengage From Facebook
• Section 6: Sports and Entertainment
  • Chapter 49: Mining Sport Activities
  • Chapter 50: Sport Exergames for Physical Education
• Compilation of References
• About the Contributors
• Index