"This book explores globalization from a tourism and hospitality context. It also evaluates whether globalization is a new form of colonization or a new form of economic cooperation between third world and developed countries"--.

• Title Page
• Copyright Page
• Book Series
• Table of Contents
• Detailed Table of Contents
• Preface
• Section 1: Neo-Liberalism and Tourism
  • Chapter 1: Developing Tourism Sector With Neoliberalism Orientated Strategies in Countries With Scarce Financial Resources
  • Chapter 2: The End of Tourism as We Know It
  • Chapter 3: Tourism as a Neoliberal Economic Messiah
• Section 2: Glocalization
  • Chapter 4: Glocalisation and Sustainable Business Solutions
  • Chapter 5: Creating Business Value and Competitive Advantage Through Glocalization
  • Chapter 6: Wine and Glocal Gastronomy in Mexico
• Section 3: Neo-Liberalism and the Global Business
  • Chapter 7: The Business Environment as a Global Village
  • Chapter 8: Globalization and Global Code of Tourism Ethics
  • Chapter 9: Understanding Neoliberalism Regimes and the Operations of Global Corporations
• Compilation of References
• Related References
• About the Contributors
• Index