Детальная информация
| Название | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Handbook of research on retailing techniques for optimal consumer engagement and experiences |
|---|---|
| Другие авторы | Musso Fabio ; Druica Elena |
| Коллекция | Электронные книги зарубежных издательств ; Общая коллекция |
| Тематика | Retail trade — Customer services. ; Customer relations. ; Consumer behavior. ; EBSCO eBooks |
| Тип документа | Другой |
| Язык | Английский |
| Права доступа | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Ключ записи | on1111639916 |
| Дата создания записи | 29.07.2019 |
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| Группа | Анонимные пользователи |
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| Сеть | Интернет |
"This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher.
| Место доступа | Группа пользователей | Действие |
|---|---|---|
| Локальная сеть ИБК СПбПУ | Все |
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| Интернет | Авторизованные пользователи СПбПУ |
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| Интернет | Анонимные пользователи |
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- Title Page
- Copyright Page
- Book Series
- Table of Contents
- Detailed Table of Contents
- Preface
- Section 1: Consumer Behavior, Buying Preference, and Relationships With Retailers
- Chapter 1: Consumer-Retailer Identification Enhancing Consumer Well-Being
- Chapter 2: Explaining Customer Loyalty to Retail Stores
- Chapter 3: Satisfying Customers Through Premium Private Labels
- Chapter 4: Understanding Individuals' Behavior Under Uncertainty
- Section 2: Store Atmosphere and Interaction With Customers
- Chapter 5: The Importance of Retail Atmosphere in Online and Offline Environments
- Chapter 6: The In-Store Shopping Experience
- Chapter 7: Designing In-Store Atmosphere for a Holistic Customer Experience
- Chapter 8: Sensorial and Experiential Marketing in Shopping Centers
- Section 3: Retail Context, Store Formats, and Retail Services
- Chapter 9: Retail Formats and Alternative Retail Formats
- Chapter 10: The Role of the Service Encounter as a Means of Reversing Further High Street Retail Decline
- Chapter 11: The Urban Forest and Shopping Environments
- Chapter 12: Customer Experience in the Coffee World
- Chapter 13: Engaging Retail Customers Through Service and Systems Marketing
- Section 4: Innovation, ICT, and Online Interactions: The Omnichannel Challenges for Retailers
- Chapter 14: Are Retailers' Perceptions of Their Innovativeness and Technology Similar to Those of Consumers?
- Chapter 15: Retailing 4.0 and Technology-Driven Innovation
- Chapter 16: An Empirical Investigation to Improve Information Sharing in Online Settings
- Chapter 17: Technical and Hedonistic Variables of Online Visual Merchandising
- Section 5: Consumer Engagement and Retailer Responsibility
- Chapter 18: Actor Engagement in Service Ecosystems
- Chapter 19: 3Rs of Sustainability Values for Retailing Customers as Factors of Influence on Consumer Behavior
- Chapter 20: Using Integrated Corporate Responsibility to Enhance Consumers' Perceptions
- Chapter 21: Sustainable Initiatives and Organizational Reshaping in Food Retailers
- Compilation of References
- About the Contributors
- Index
