Details
| Title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Handbook of research on retailing techniques for optimal consumer engagement and experiences |
|---|---|
| Other creators | Musso Fabio; Druica Elena |
| Collection | Электронные книги зарубежных издательств; Общая коллекция |
| Subjects | Retail trade — Customer services.; Customer relations.; Consumer behavior.; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1111639916 |
| Record create date | 7/29/2019 |
Allowed Actions
| pdf/2257540.pdf | – |
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| epub/2257540.epub | – |
Action 'Download' will be available if you login or access site from another network
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| Group | Anonymous |
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| Network | Internet |
"This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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