"This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher.

• Title Page
• Copyright Page
• Book Series
• Table of Contents
• Detailed Table of Contents
• Preface
• Section 1: Consumer Behavior, Buying Preference, and Relationships With Retailers
  • Chapter 1: Consumer-Retailer Identification Enhancing Consumer Well-Being
  • Chapter 2: Explaining Customer Loyalty to Retail Stores
  • Chapter 3: Satisfying Customers Through Premium Private Labels
  • Chapter 4: Understanding Individuals' Behavior Under Uncertainty
• Section 2: Store Atmosphere and Interaction With Customers
  • Chapter 5: The Importance of Retail Atmosphere in Online and Offline Environments
  • Chapter 6: The In-Store Shopping Experience
  • Chapter 7: Designing In-Store Atmosphere for a Holistic Customer Experience
  • Chapter 8: Sensorial and Experiential Marketing in Shopping Centers
• Section 3: Retail Context, Store Formats, and Retail Services
  • Chapter 9: Retail Formats and Alternative Retail Formats
  • Chapter 10: The Role of the Service Encounter as a Means of Reversing Further High Street Retail Decline
  • Chapter 11: The Urban Forest and Shopping Environments
  • Chapter 12: Customer Experience in the Coffee World
  • Chapter 13: Engaging Retail Customers Through Service and Systems Marketing
• Section 4: Innovation, ICT, and Online Interactions: The Omnichannel Challenges for Retailers
  • Chapter 14: Are Retailers' Perceptions of Their Innovativeness and Technology Similar to Those of Consumers?
  • Chapter 15: Retailing 4.0 and Technology-Driven Innovation
  • Chapter 16: An Empirical Investigation to Improve Information Sharing in Online Settings
  • Chapter 17: Technical and Hedonistic Variables of Online Visual Merchandising
• Section 5: Consumer Engagement and Retailer Responsibility
  • Chapter 18: Actor Engagement in Service Ecosystems
  • Chapter 19: 3Rs of Sustainability Values for Retailing Customers as Factors of Influence on Consumer Behavior
  • Chapter 20: Using Integrated Corporate Responsibility to Enhance Consumers' Perceptions
  • Chapter 21: Sustainable Initiatives and Organizational Reshaping in Food Retailers
• Compilation of References
• About the Contributors
• Index