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Аннотация
""This book examines marketing strategies to make private label products more successful"--Provided by publisher"--.
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Оглавление
- Cover
- Title Page
- Copyright Page
- Book Series
- Editorial Advisory Board
- Table of Contents
- Detailed Table of Contents
- Preface
- Acknowledgment
- Section 1: Marketing Strategies to Create Successful Private Label Products
- Chapter 1: The Evolution of Private Label Products in Turkey
- Chapter 2: Improving Marketing Strategies for Private Labels of Malvazija Istarska Wines
- Chapter 3: Building Powerful Private Label Brands in Creating Effective Communication Processes
- Chapter 4: Comparing Private Label Brand Equity Dimensions of the Same Store
- Chapter 5: Evaluating the Success of the Economic and Premium Private Labels in Retailers Positioned at the Opposite Ends of the Price-Quality Axis
- Chapter 6: Marketing Strategies with Private Labels During Economic Recession
- Chapter 7: Handling Private Label Customer Complaints to Improve Customer Satisfaction
- Section 2: Marketing Strategies to Create Positive Perceptions of Private Label Products
- Chapter 8: Package Communication
- Chapter 9: The Effects of Private Label Brand Strategies on Consumer Perception
- Chapter 10: Examination of the Relationship Between Perceived Risk for Private Label Products and Consumers' Personality Traits
- Section 3: Marketing Strategies to Increase Private Label Preferences
- Chapter 11: Customer Segmentation and Factors Affecting Willingness to Order Private Label Brands
- Chapter 12: The Impact of Private Label Brand Personality Perception on Consumers' Buying Intentions
- Chapter 13: The Effect of Consumers' Individual Factors and Perceptions on Private Label Purchase Behavior
- Chapter 14: The Relationship Between Sales Promotion Activities, Private Label Attitudes, and Purchase Intention
- Compilation of References
- About the Contributors
- Index
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