Details

""This book examines marketing strategies to make private label products more successful"--Provided by publisher"--.

• Cover
• Title Page
• Copyright Page
• Book Series
• Editorial Advisory Board
• Table of Contents
• Detailed Table of Contents
• Preface
• Acknowledgment
• Section 1: Marketing Strategies to Create Successful Private Label Products
  • Chapter 1: The Evolution of Private Label Products in Turkey
  • Chapter 2: Improving Marketing Strategies for Private Labels of Malvazija Istarska Wines
  • Chapter 3: Building Powerful Private Label Brands in Creating Effective Communication Processes
  • Chapter 4: Comparing Private Label Brand Equity Dimensions of the Same Store
  • Chapter 5: Evaluating the Success of the Economic and Premium Private Labels in Retailers Positioned at the Opposite Ends of the Price-Quality Axis
  • Chapter 6: Marketing Strategies with Private Labels During Economic Recession
  • Chapter 7: Handling Private Label Customer Complaints to Improve Customer Satisfaction
• Section 2: Marketing Strategies to Create Positive Perceptions of Private Label Products
  • Chapter 8: Package Communication
  • Chapter 9: The Effects of Private Label Brand Strategies on Consumer Perception
  • Chapter 10: Examination of the Relationship Between Perceived Risk for Private Label Products and Consumers' Personality Traits
• Section 3: Marketing Strategies to Increase Private Label Preferences
  • Chapter 11: Customer Segmentation and Factors Affecting Willingness to Order Private Label Brands
  • Chapter 12: The Impact of Private Label Brand Personality Perception on Consumers' Buying Intentions
  • Chapter 13: The Effect of Consumers' Individual Factors and Perceptions on Private Label Purchase Behavior
  • Chapter 14: The Relationship Between Sales Promotion Activities, Private Label Attitudes, and Purchase Intention
• Compilation of References
• About the Contributors
• Index