Details
| Title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Improving marketing strategies for private label products |
|---|---|
| Creators | Arslan Yusuf |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | House brands — Marketing. ; Marketing — Planning. ; Strategic planning. ; EBSCO eBooks |
| Document type | Other |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1113964610 |
| Record create date | 6/7/2019 |
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| Group | Anonymous |
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| Network | Internet |
""This book examines marketing strategies to make private label products more successful"--Provided by publisher"--.
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| ILC SPbPU Local Network | All |
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- Cover
- Title Page
- Copyright Page
- Book Series
- Editorial Advisory Board
- Table of Contents
- Detailed Table of Contents
- Preface
- Acknowledgment
- Section 1: Marketing Strategies to Create Successful Private Label Products
- Chapter 1: The Evolution of Private Label Products in Turkey
- Chapter 2: Improving Marketing Strategies for Private Labels of Malvazija Istarska Wines
- Chapter 3: Building Powerful Private Label Brands in Creating Effective Communication Processes
- Chapter 4: Comparing Private Label Brand Equity Dimensions of the Same Store
- Chapter 5: Evaluating the Success of the Economic and Premium Private Labels in Retailers Positioned at the Opposite Ends of the Price-Quality Axis
- Chapter 6: Marketing Strategies with Private Labels During Economic Recession
- Chapter 7: Handling Private Label Customer Complaints to Improve Customer Satisfaction
- Section 2: Marketing Strategies to Create Positive Perceptions of Private Label Products
- Chapter 8: Package Communication
- Chapter 9: The Effects of Private Label Brand Strategies on Consumer Perception
- Chapter 10: Examination of the Relationship Between Perceived Risk for Private Label Products and Consumers' Personality Traits
- Section 3: Marketing Strategies to Increase Private Label Preferences
- Chapter 11: Customer Segmentation and Factors Affecting Willingness to Order Private Label Brands
- Chapter 12: The Impact of Private Label Brand Personality Perception on Consumers' Buying Intentions
- Chapter 13: The Effect of Consumers' Individual Factors and Perceptions on Private Label Purchase Behavior
- Chapter 14: The Relationship Between Sales Promotion Activities, Private Label Attitudes, and Purchase Intention
- Compilation of References
- About the Contributors
- Index
...
