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Аннотация
"This book explores the importance of the emotional side of shopping and discusses shopper behavior influences in a highly competitive, changing, and challenging retail industry"--.
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Оглавление
- Cover
- Title Page
- Copyright Page
- Book Series
- Table of Contents
- Detailed Table of Contents
- Preface
- Section 1: In-Store Experience
- Chapter 1: Ambient Encounters in Retail “Discounters”
- Chapter 2: An Eye Tracking Study of the Effect of Sensory and Price In-Store Displays
- Chapter 3: The Sensory Dimension of Sustainable Retailing
- Chapter 4: Emotion Tracking
- Chapter 5: Experiential Marketing
- Chapter 6: Future Research Directions in Sensory Marketing
- Section 2: Online Experience
- Chapter 7: Can Virtual Customer Service Agents Improve Consumers' Online Experiences?
- Chapter 8: Did You Read the Customer Reviews Before Shopping?
- Chapter 9: The Role of Social Commerce Components on the Consumer Decision-Making Process
- Chapter 10: Tactile Sensations in E-Retailing
- Section 3: Other Experiences
- Chapter 11: Sophisticated Segments of the Market
- Chapter 12: Food Retail in the Rural Periphery Using the Example of Germany
- Chapter 13: Consumer Emotions Research in Luxury Contexts in Emerging Economies
- Chapter 14: Cause-Related Marketing and Consumer Buying Behavior
- Compilation of References
- About the Contributors
- Index
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pdf/2376132.pdf
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epub/2376132.epub
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