Details
| Title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. — Emotional, sensory, and social dimensions of consumer buying behavior |
|---|---|
| Other creators | Soares Ana Maria ; Elmashhara Maher Georges |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Consumer behavior. ; Retail trade. ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1117310824 |
| Record create date | 8/26/2019 |
Allowed Actions
| pdf/2376132.pdf | – |
Action 'Read' will be available if you login or access site from another network
Action 'Download' will be available if you login or access site from another network
|
|---|---|---|
| epub/2376132.epub | – |
Action 'Download' will be available if you login or access site from another network
|
| Group | Anonymous |
|---|---|
| Network | Internet |
"This book explores the importance of the emotional side of shopping and discusses shopper behavior influences in a highly competitive, changing, and challenging retail industry"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
|
| Internet | Authorized users SPbPU |
|
| Internet | Anonymous |
|
- Cover
- Title Page
- Copyright Page
- Book Series
- Table of Contents
- Detailed Table of Contents
- Preface
- Section 1: In-Store Experience
- Chapter 1: Ambient Encounters in Retail “Discounters”
- Chapter 2: An Eye Tracking Study of the Effect of Sensory and Price In-Store Displays
- Chapter 3: The Sensory Dimension of Sustainable Retailing
- Chapter 4: Emotion Tracking
- Chapter 5: Experiential Marketing
- Chapter 6: Future Research Directions in Sensory Marketing
- Section 2: Online Experience
- Chapter 7: Can Virtual Customer Service Agents Improve Consumers' Online Experiences?
- Chapter 8: Did You Read the Customer Reviews Before Shopping?
- Chapter 9: The Role of Social Commerce Components on the Consumer Decision-Making Process
- Chapter 10: Tactile Sensations in E-Retailing
- Section 3: Other Experiences
- Chapter 11: Sophisticated Segments of the Market
- Chapter 12: Food Retail in the Rural Periphery Using the Example of Germany
- Chapter 13: Consumer Emotions Research in Luxury Contexts in Emerging Economies
- Chapter 14: Cause-Related Marketing and Consumer Buying Behavior
- Compilation of References
- About the Contributors
- Index
