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Аннотация
In this pragmatic and accessible business ethics guide, students, entrepreneurs, and professionals learn that business ethics is about so much more than right and wrong. Harvard-educated and McKinsey & Co.-trained business leader Robert Zafft shows that being ethical is not an obstacle to but an essential building block for success.
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Оглавление
- The Right Way to Win
- Contents
- Acknowledgments
- Enough Already!
- PART I: WHAT IS ETHICAL BEHAVIOR?
- 1 CEO Follies: Beyond Greed
- 2 Finding Ethics in a Lifeboat: Decision-Making Frameworks
- 3 Machiavelli: Self-Interest and Self-Regard Posing as Ethics
- 4 The Trashing of Hilton Head: Who Sets the Ethical Baseline?
- PART II: THE ETHICAL BUSINESS AND OTHER FANTASTIC BEASTS
- 5 Owners, Managers, and Stakeholders: Whose Business Is It, Anyway?
- 6 The Market for Reputation: A Fresh Take on the Ford Pinto Scandal
- 7 “You Deal, You Die”: The Godfather and Warren Buffett on Reputation
- 8 The Hazards of Lumpy Risk: How Arthur Andersen Met Its End
- PART III: RUNNING AN ETHICAL ORGANIZATION IN THE REAL WORLD
- 9 Organizational Design: The Who and What of Accountability
- 10 Process Control: The How of Accountability
- 11 Culture: The Why of Accountability
- 12 Crises and Cross-Fires: Weathering the Storm
- We Have Met the Enemy, and He Is Us
- Glossary
- Bibliography
- Index
- About the Author
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