In this pragmatic and accessible business ethics guide, students, entrepreneurs, and professionals learn that business ethics is about so much more than right and wrong. Harvard-educated and McKinsey & Co.-trained business leader Robert Zafft shows that being ethical is not an obstacle to but an essential building block for success.

• The Right Way to Win
  • Contents
  • Acknowledgments
  • Enough Already!
  • PART I: WHAT IS ETHICAL BEHAVIOR?
    • 1 CEO Follies: Beyond Greed
    • 2 Finding Ethics in a Lifeboat: Decision-Making Frameworks
    • 3 Machiavelli: Self-Interest and Self-Regard Posing as Ethics
    • 4 The Trashing of Hilton Head: Who Sets the Ethical Baseline?
  • PART II: THE ETHICAL BUSINESS AND OTHER FANTASTIC BEASTS
    • 5 Owners, Managers, and Stakeholders: Whose Business Is It, Anyway?
    • 6 The Market for Reputation: A Fresh Take on the Ford Pinto Scandal
    • 7 “You Deal, You Die”: The Godfather and Warren Buffett on Reputation
    • 8 The Hazards of Lumpy Risk: How Arthur Andersen Met Its End
  • PART III: RUNNING AN ETHICAL ORGANIZATION IN THE REAL WORLD
    • 9 Organizational Design: The Who and What of Accountability
    • 10 Process Control: The How of Accountability
    • 11 Culture: The Why of Accountability
    • 12 Crises and Cross-Fires: Weathering the Storm
  • We Have Met the Enemy, and He Is Us
  • Glossary
  • Bibliography
  • Index
  • About the Author