Детальная информация

"This full-color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section"--.

• Contents
• Introduction
• Part I. ANCIENT TIMES THROUGH THE DARK AGES
• 1. Advertising Archaeology: Where to Begin?
• 2. From Late BCE to Early CE
• 3. The Dark Ages of Advertising
• Part II. THE RENAISSANCE THROUGH THE VICTORIAN AGE
• 4. Emerging from the Dark
• 5. Some Seventeenth- and Eighteenth-Century Advertisements
• 6. The Result of Revolutions
• 7. Nineteenth-Century Methods and Media
• 8. Appeals and Social Implications via Nineteenth-Century Advertising
• Part III. THE TWENTIETH CENTURY AND BEYOND
• 9. The Twentieth-Century Advertising Explosion and Beyond
• 10. Industry People, Agencies, and Changes
• 11. The Science of Advertising
• 12. Criticism, Law, and Policy
• 13. Improving on the Old
• 14. Newest Media and Methods
• 15. Living in a Virtual World
• 16. Ads and Culture
• 17. 2020 and Beyond
• Conclusion
• Notes
• Bibliography
• Index