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Annotation
"This full-color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section"--.
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Table of Contents
- Contents
- Introduction
- Part I. ANCIENT TIMES THROUGH THE DARK AGES
- 1. Advertising Archaeology: Where to Begin?
- 2. From Late BCE to Early CE
- 3. The Dark Ages of Advertising
- Part II. THE RENAISSANCE THROUGH THE VICTORIAN AGE
- 4. Emerging from the Dark
- 5. Some Seventeenth- and Eighteenth-Century Advertisements
- 6. The Result of Revolutions
- 7. Nineteenth-Century Methods and Media
- 8. Appeals and Social Implications via Nineteenth-Century Advertising
- Part III. THE TWENTIETH CENTURY AND BEYOND
- 9. The Twentieth-Century Advertising Explosion and Beyond
- 10. Industry People, Agencies, and Changes
- 11. The Science of Advertising
- 12. Criticism, Law, and Policy
- 13. Improving on the Old
- 14. Newest Media and Methods
- 15. Living in a Virtual World
- 16. Ads and Culture
- 17. 2020 and Beyond
- Conclusion
- Notes
- Bibliography
- Index
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