Details
| Title | A history of advertising: the first 300,000 years |
|---|---|
| Creators | Richards Jef I., |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Advertising — History. ; Advertising. ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1264176461 |
| Record create date | 8/11/2021 |
Allowed Actions
| pdf/3241753.pdf | – |
Action 'Read' will be available if you login or access site from another network
Action 'Download' will be available if you login or access site from another network
|
|---|---|---|
| epub/3241753.epub | – |
Action 'Download' will be available if you login or access site from another network
|
| Group | Anonymous |
|---|---|
| Network | Internet |
"This full-color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
|
| Internet | Authorized users SPbPU |
|
| Internet | Anonymous |
|
- Contents
- Introduction
- Part I. ANCIENT TIMES THROUGH THE DARK AGES
- 1. Advertising Archaeology: Where to Begin?
- 2. From Late BCE to Early CE
- 3. The Dark Ages of Advertising
- Part II. THE RENAISSANCE THROUGH THE VICTORIAN AGE
- 4. Emerging from the Dark
- 5. Some Seventeenth- and Eighteenth-Century Advertisements
- 6. The Result of Revolutions
- 7. Nineteenth-Century Methods and Media
- 8. Appeals and Social Implications via Nineteenth-Century Advertising
- Part III. THE TWENTIETH CENTURY AND BEYOND
- 9. The Twentieth-Century Advertising Explosion and Beyond
- 10. Industry People, Agencies, and Changes
- 11. The Science of Advertising
- 12. Criticism, Law, and Policy
- 13. Improving on the Old
- 14. Newest Media and Methods
- 15. Living in a Virtual World
- 16. Ads and Culture
- 17. 2020 and Beyond
- Conclusion
- Notes
- Bibliography
- Index
