"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--.

• Title Page
• Copyright Page
• Book Series
• Table of Contents
• Detailed Table of Contents
• Preface
• Chapter 1: Fundamentals of Electronic Word of Mouth
• Chapter 2: Be or Not Be Online Engaged
• Chapter 3: Sentiment Analysis Techniques, Tools, Applications, and Challenge
• Chapter 4: Storytelling as an Approach to Voice Complaints and eWOM on Social Media/Facebook
• Chapter 5: Understanding e-WOM Evolution in Social Media With Network Analysis
• Chapter 6: Unraveling E-WOM Patterns Using Text Mining and Sentiment Analysis
• Chapter 7: Using Sentiment Analysis for Evaluating e-WOM
• Chapter 8: When Consumers' Complaints Fall Into Public Domain
• Chapter 9: e-WOM Analysis Methods
• Chapter 10: Going Crazy for Reviewing
• Chapter 11: Electronic Word-of-Mouth in the Service Industry
• Chapter 12: Are Online Reviews Helpful for Consumers?
• Chapter 13: The Role of the Electronic Word-of-Mouth in the Hotel Industry
• Chapter 14: Analyzing the Impact of e-WOM Text on Overall Hotel Performances
• Chapter 15: An Empirical Study on the Importance of Electronic Word of Mouth in the Concierge Industry
• Chapter 16: Communication Tools in the Customer's Journey
• Chapter 17: The Role of WOM in Affecting the Intention to Purchase Online
• Chapter 18: Business Case of the Affiliate Marketing Business Model
• Chapter 19: Communicating Natural Calamity
• Chapter 20: How Consumers Respond to Editorial Communication Strategies
• Compilation of References
• About the Contributors
• Index