Details
| Title | Exploring the power of electronic word-of-mouth in the services industry |
|---|---|
| Other creators | Kaufmann Hans Ruediger; Loureiro Sandra Maria Correia |
| Collection | Электронные книги зарубежных издательств; Общая коллекция |
| Subjects | Word-of-mouth advertising.; Internet advertising.; Internet marketing.; Service industries — Marketing.; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1111562985 |
| Record create date | 8/5/2019 |
Allowed Actions
| pdf/2216954.pdf | – |
Action 'Read' will be available if you login or access site from another network
Action 'Download' will be available if you login or access site from another network
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|---|---|---|
| epub/2216954.epub | – |
Action 'Download' will be available if you login or access site from another network
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| Group | Anonymous |
|---|---|
| Network | Internet |
"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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