"This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms"--.

• Cover
• Title Page
• Copyright Page
• Book Series
• Table of Contents
• Detailed Table of Contents
• Preface
• Acknowledgment
• Chapter 1: Digital Transformation Demystified
• Chapter 2: Digital Transformation and Co-Creation of Value
• Chapter 3: The Past, Present, and Future of E-Business Models
• Chapter 4: Digital Transformation
• Chapter 5: Music Streaming
• Chapter 6: The Development and Impact of China's Digital Transformation in the Medical Industry
• Chapter 7: E-Commerce
• Chapter 8: A Case Study of Business Innovation Through Digital Technologies
• Chapter 9: Exploring the Role of Flow in Augmented Reality for Mobile Retailing
• Chapter 10: The Augmented Retail Store for Augmented Customer Experiences
• Chapter 11: Understanding the Application of Gamification to Business When Applied to Marketing
• Chapter 12: Digital Evolution in Brand Communication
• Chapter 13: Leveraging Social Media Tools for Business Purposes
• Chapter 14: Impact of Digital Transformation via Unified Communication and Collaboration Technologies
• Compilation of References
• About the Contributors
• Index