Impact of digital transformation on the development of new business models and consumer experience

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	Table	Card	RUSMARC

Title:	Advances in business strategy and competitive advantage. Impact of digital transformation on the development of new business models and consumer experience
Other creators:	Rodrigues Maria Antonia; Proença João F.,
Collection:	Электронные книги зарубежных издательств; Общая коллекция
Subjects:	Technological innovations — Economic aspects.; Information technology — Economic aspects.; Value.; New products.; Customer relations.; Innovations — Aspect économique.; Technologie de l'information — Aspect économique.; Valeur.; value (economic concept); EBSCO eBooks
Document type:	Other
File type:	PDF
Language:	English
Rights:	Доступ по паролю из сети Интернет (чтение, печать, копирование)
Record key:	on1282178196

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Group: Anonymous

Network: Internet

Annotation

"This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms"--.

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Cover
Title Page
Copyright Page
Book Series
Table of Contents
Detailed Table of Contents
Preface
Acknowledgment
Chapter 1: Digital Transformation Demystified
Chapter 2: Digital Transformation and Co-Creation of Value
Chapter 3: The Past, Present, and Future of E-Business Models
Chapter 4: Digital Transformation
Chapter 5: Music Streaming
Chapter 6: The Development and Impact of China's Digital Transformation in the Medical Industry
Chapter 7: E-Commerce
Chapter 8: A Case Study of Business Innovation Through Digital Technologies
Chapter 9: Exploring the Role of Flow in Augmented Reality for Mobile Retailing
Chapter 10: The Augmented Retail Store for Augmented Customer Experiences
Chapter 11: Understanding the Application of Gamification to Business When Applied to Marketing
Chapter 12: Digital Evolution in Brand Communication
Chapter 13: Leveraging Social Media Tools for Business Purposes
Chapter 14: Impact of Digital Transformation via Unified Communication and Collaboration Technologies
Compilation of References
About the Contributors
Index

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