"This book presents a variety of practical applications, tools, skills, practices, models, approaches, and strategies that are proving themselves in practice-demonstrating effectiveness with managing diversity and innovation. It also shares a different pattern of research work that will provide a platform for new avenues in overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure"--.

• Title Page
• Copyright Page
• Book Series
• Editorial Advisory Board
• Table of Contents
• Detailed Table of Contents
• Preface
• Acknowledgment
• Chapter 1: Firm's Competitive Growth in the Social Media Age
• Chapter 2: Digital Marketing and Service Industry
• Chapter 3: Electronic Word of Mouth (eWOM) Strategies to Manage Innovation and Digital Business Model
• Chapter 4: E-WOM as a New Paradigm in the Consumer Decision-Making Process
• Chapter 5: Investigating the Factors for Predictive Marketing Implementation in Algerian Organizations
• Chapter 6: Managerial Perspectives on Willingness to Pay for Green Marketing
• Chapter 7: Marketing and Technologies Platforms in Smart F-Store
• Chapter 8: Value-Added Crowdsourcing
• Chapter 9: The Dynamics of Resistance to Brand Switching in the Smartphones Industry
• Compilation of References
• Related References
• Index