Details
| Title | Managing diversity, innovation, and infrastructure in digital business |
|---|---|
| Other creators | Ray Nilanjan |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Information technology — Economic aspects. ; Information technology — Social aspects. ; BUSINESS & ECONOMICS / Industrial Management ; BUSINESS & ECONOMICS / Management ; BUSINESS & ECONOMICS / Management Science ; BUSINESS & ECONOMICS / Organizational Behavior ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1055656118 |
| Record create date | 10/4/2018 |
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| epub/1906727.epub | – |
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| Group | Anonymous |
|---|---|
| Network | Internet |
"This book presents a variety of practical applications, tools, skills, practices, models, approaches, and strategies that are proving themselves in practice-demonstrating effectiveness with managing diversity and innovation. It also shares a different pattern of research work that will provide a platform for new avenues in overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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- Title Page
- Copyright Page
- Book Series
- Editorial Advisory Board
- Table of Contents
- Detailed Table of Contents
- Preface
- Acknowledgment
- Chapter 1: Firm's Competitive Growth in the Social Media Age
- Chapter 2: Digital Marketing and Service Industry
- Chapter 3: Electronic Word of Mouth (eWOM) Strategies to Manage Innovation and Digital Business Model
- Chapter 4: E-WOM as a New Paradigm in the Consumer Decision-Making Process
- Chapter 5: Investigating the Factors for Predictive Marketing Implementation in Algerian Organizations
- Chapter 6: Managerial Perspectives on Willingness to Pay for Green Marketing
- Chapter 7: Marketing and Technologies Platforms in Smart F-Store
- Chapter 8: Value-Added Crowdsourcing
- Chapter 9: The Dynamics of Resistance to Brand Switching in the Smartphones Industry
- Compilation of References
- Related References
- Index
