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Globalization is taking a step backward. What, then, is the best way to organize a global enterprise? The key, Steven Weber explains, is to prepare for a world increasingly made up of competing regions with distinct rules and standards. This new condition could be more prosperous, but there will also be more friction and therefore more risk.
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Table of Contents
- Cover
- Title Page
- Copyright
- Contents
- Preface
- 1. To Reach the World
- 2. The Logic of Globalization for Global Enterprise
- 3. The Era of the Globally Integrated Enterprise
- 4. What Went Wrong?
- 5. Ingredients for a New Economic Geography
- 6. How to Organize
- 7. Organization and Outcomes
- Notes
- Index
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