"This book explores the importance of the emotional side of shopping and discusses shopper behavior influences in a highly competitive, changing, and challenging retail industry"--.

• Cover
• Title Page
• Copyright Page
• Book Series
• Table of Contents
• Detailed Table of Contents
• Preface
• Section 1: In-Store Experience
  • Chapter 1: Ambient Encounters in Retail “Discounters”
  • Chapter 2: An Eye Tracking Study of the Effect of Sensory and Price In-Store Displays
  • Chapter 3: The Sensory Dimension of Sustainable Retailing
  • Chapter 4: Emotion Tracking
  • Chapter 5: Experiential Marketing
  • Chapter 6: Future Research Directions in Sensory Marketing
• Section 2: Online Experience
  • Chapter 7: Can Virtual Customer Service Agents Improve Consumers' Online Experiences?
  • Chapter 8: Did You Read the Customer Reviews Before Shopping?
  • Chapter 9: The Role of Social Commerce Components on the Consumer Decision-Making Process
  • Chapter 10: Tactile Sensations in E-Retailing
• Section 3: Other Experiences
  • Chapter 11: Sophisticated Segments of the Market
  • Chapter 12: Food Retail in the Rural Periphery Using the Example of Germany
  • Chapter 13: Consumer Emotions Research in Luxury Contexts in Emerging Economies
  • Chapter 14: Cause-Related Marketing and Consumer Buying Behavior
• Compilation of References
• About the Contributors
• Index