""This book explores the application of strategy conceptual models and theories in the current competitive business world"--Provided by publisher"--.

• Cover
• Title Page
• Copyright Page
• Book Series
• Dedication
• Table of Contents
• Detailed Table of Contents
• Preface
• Chapter 1: Digital Transformation
• Chapter 2: Be Like Amazon
• Chapter 3: Digital Value Innovation and Strategic Management Practices of Adyar Ananda Bhavan
• Chapter 4: Consumer Perception of Brand Repositioning Through Benefit Diversification and Intensity of Use
• Chapter 5: Rose-Patisserie and Coffee House
• Chapter 6: THEIA
• Chapter 7: The Bonduelle Group's Distribution Strategy
• Chapter 8: How to Build a Leading So-Called Neobank and Pursue Its Growth?
• Chapter 9: Purpose-Driven Marketing Wars
• Chapter 10: SWOT Analysis and a Case Study at Kayseri Airport
• Chapter 11: The Adoption of a CRM Strategy Based on the Six-Dimensional Model
• Chapter 12: How Competitive Strategies Affect Organizational Structure
• Chapter 13: The Effects of Real-Time Content Marketing on Consumer Emotions and Behaviors
• Compilation of References
• About the Contributors
• Index