Details
| Title | Advances in business strategy and competitive advantage. — Cases on digital strategies and management issues in modern organizations |
|---|---|
| Other creators | Santos Jose Duarte |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Strategic planning — Case studies. ; Management — Case studies. ; Planification stratégique — Études de cas. ; Gestion — Études de cas. ; Management. ; Strategic planning. ; EBSCO eBooks |
| Document type | Other |
| File type | |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1124798029 |
| Record create date | 10/16/2019 |
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| epub/3091556.epub | – |
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| Group | Anonymous |
|---|---|
| Network | Internet |
""This book explores the application of strategy conceptual models and theories in the current competitive business world"--Provided by publisher"--.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Anonymous |
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- Cover
- Title Page
- Copyright Page
- Book Series
- Dedication
- Table of Contents
- Detailed Table of Contents
- Preface
- Chapter 1: Digital Transformation
- Chapter 2: Be Like Amazon
- Chapter 3: Digital Value Innovation and Strategic Management Practices of Adyar Ananda Bhavan
- Chapter 4: Consumer Perception of Brand Repositioning Through Benefit Diversification and Intensity of Use
- Chapter 5: Rose-Patisserie and Coffee House
- Chapter 6: THEIA
- Chapter 7: The Bonduelle Group's Distribution Strategy
- Chapter 8: How to Build a Leading So-Called Neobank and Pursue Its Growth?
- Chapter 9: Purpose-Driven Marketing Wars
- Chapter 10: SWOT Analysis and a Case Study at Kayseri Airport
- Chapter 11: The Adoption of a CRM Strategy Based on the Six-Dimensional Model
- Chapter 12: How Competitive Strategies Affect Organizational Structure
- Chapter 13: The Effects of Real-Time Content Marketing on Consumer Emotions and Behaviors
- Compilation of References
- About the Contributors
- Index
