Details

Title Media Convergence / Medienkonvergenz. — Journalism and Media Convergence. – 2013.
Creators Russ-Mohl Stephan.; Nienstedt Heinz-Werner.; Wilczek Bartosz.
Imprint Berlin: De Gruyter, 2013
Collection Электронные книги зарубежных издательств; Общая коллекция
Subjects Journalism — Management.; Online journalism.; Journalism — Technological innovations.; Convergence (Telecommunication); LANGUAGE ARTS & DISCIPLINES / Journalism; EBSCO eBooks
Document type Other
File type PDF
Language English
Rights Доступ по паролю из сети Интернет (чтение, печать, копирование)
Record key ocn851970290
Record create date 7/6/2013

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Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.

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